THE EXTREME SURF FRAGRANCE

1- s-perfume™(sprm1.0) a new creation in an extreme style 2- by the smallest fragrance company in the world 3- in association with the Picasso of the fragrance business 4- spray it to become a sensual magnet 5- rush for the 1st edition (www.s-perfume.com and surf shops)!

<WHO> SHAPING ROOM

Founded in 2000 by Nobi Shioya (extreme sculptor with a background in surfing and surfboard shaping), Shaping Room is about to revolutionize the fine fragrance industry by blending world class perfumery with extreme concepts. Shaping Room’s philosophy is to break the rules of the fragrance industry: “Even though we are the smallest fragrance company in the world, our objective is to launch extremely innovative fragrances! We are adventurous not only with our packaging but also with the content of the bottle.”

With a mix of surfing and art, Shaping Room’s extreme approach to the olfactory world through art has led it to hook up with the Picasso of the nose business. After three years of incredible experimentation and fun with master perfumers in New York, Paris, and Geneva, Shaping Room is now ready to deliver the best quality fragrance in a daredevil style!

<WHAT> s-perfume™ (sprm1.0)

Shaping Room is proud to introduce the 1st edition of its s-perfume™ series, identified by logo and version number (i.e. sprm1.0). Though the s-perfume™ series will be considered a fragrance by trade, it’s still a part of Shaping Room’s ongoing Olfactory Art Project. As for the 1st edition, only 10,000 of this outrageously unique fragrance will be available worldwide. Once sold out, s-perfume™ (sprm1.0) will not be reproduced! However the s-perfume™ series will continue to upgrade as the edition unfolds.

Each package of (sprm1.0) contains five identical 2ml spray bottles, which will change the way you think about fragrance. They are filled with an amazingly original scent imaging life and salt. From the moment you spray it on in the morning till the day winds up s-perfume™ (sprm1.0) will fusion with the smell of your own skin. The bottle is compact enough to carry around in your pocket or fit into the tiniest corner of your bag, waiting for you to spray it when in need!

s-perfume™ (sprm1.0) is for men and women. It is a fragrance inspired by and dedicated to surfers.

<WHY> for surfers

Nobi Shioya recalls why he has created a fragrance dedicated to surfers: “When I was in the surfboard industry, I used to love the smell of polyester resin (used for boards), neoprene rubber (for wet suits) and also the sweet smell of Sex Wax® (a brand of board wax used for traction). I was fascinated by the contrast of these industrial and artificial smells mixed together with the natural smell of the ocean.” These elements are the essence of Nobi Shioya’s olfactory memory and inspiration.

<HOW> Shaping Room may be a little company, but:

Shaping Room is working with the best perfumers in the world.

All their fragrances follow IFRA and RIFM safety regulations.

Shaping Room’s fragrance solutions are tested for stability, professionally batched and macerated to achieve a full development of the smell, and then chilled and filtered for a better conservation of the juice!

<WHEN> Summer 2000

<WHERE> s-perfume™ (sprm1.0) is available at:

www.s-perfume.com

www.shapingroom.com

MALIBU OCEAN SPORT, 22935 Pacific Coast Highway, Malibu, CA 90265

SURF CONCEPTS, 2001-C N. Sepulveda Blvd., Manhattan Beach, CA 90266

E.T. SURF, 904 Aviation Blvd., Hermosa Beach, CA 90254

BRUNO SURFBOARDS, 16601 Pacifc Coast Highway, Sunset Beach, CA 90742

SAKAL, 201 Main Street #A, Huntington Beach, CA 92648